To protect the brand equity and customer loyalty by promoting & assuring through various methodologies like creating standard requirements, establish certification protocol, operate-manage-control the certification scheme/process, creating awareness of healthy and safe food, to educate businesses & consumers on preventing contaminated, modified and unhealthy food, to establish norms for the food safety, composition and purity of food and to raise awareness and combat people’s dwindling interest in the Jain – Sattvik - Vegan food cultures and traditions.
